HG Insights, a global leader in Revenue Growth Intelligence, has announced the launch of its Revenue Growth Agentic Ecosystem. This new offering delivers complete AI-powered GTM solutions, combining market intelligence, sales intelligence, and real-time agentic activation.
To strengthen this ecosystem, HG Insights also revealed its acquisition of MadKudu, a pioneer in agentic GTM solutions. Together with the recent acquisition of TrustRadius, the company now offers the first end-to-end AI-powered GTM platform designed to support B2B strategy, RevOps, sales, and marketing.
HG Insights has launched its Agentic Ecosystem and acquired TrustRadius and MadKudu, delivering a platform for connecting strategy, execution, and real-time action, powered by advanced data and agentic workflows.
Why the Agentic Ecosystem Matters for B2B Leaders
B2B organizations are facing challenges such as siloed data, disconnected tools, and stalled AI pilot programs. HG Insights’ new platform addresses these issues by offering:
- Unified intelligence – A single source of truth combining firmographic, technographic, spend, buyer intent, and account-level insights.
- Agentic activation – Workflows powered by AI agents to streamline go-to-market (GTM) execution.
- Composable integration – Flexibility to combine first-party, second-party, and third-party data into one actionable framework.
This approach helps B2B leaders close the gap between buyers actively researching and sellers ready to engage.
MadKudu Acquisition: Enhancing GTM Agility
As a long-time partner of HG Insights, MadKudu brings proven expertise in signal-based GTM workflows. Its platform enables companies to:
- Integrate data seamlessly from Salesforce, Gong, Marketo, Snowflake, and more.
- Use no-code data studios to build predictive models and run real-time analysis.
- Connect with enterprise AI systems like Microsoft Copilot, Agentforce, and ChatGPT for automated workflows.
According to MadKudu’s co-founders, the acquisition fulfills a shared vision of making data unified, actionable, and scalable for revenue growth.
Copilots for Sales, RevOps, and Market Analysis
HG Insights has introduced several copilots within its Revenue Growth Agentic Ecosystem, designed to accelerate B2B workflows:
- Market Analyzer Copilot – Helps GTM teams define ICPs, prioritize accounts, and align strategy through conversational prompts.
- Sales Copilot – Equips sales teams with buyer intent context, account research, and personalized outreach recommendations.
- RevOps AI Data Studio – Allows RevOps teams to deploy predictive scoring models, segment accounts, and trigger responses based on buyer signals.
These copilots enable faster deal acceleration, improved retention, and greater operational efficiency.
Transforming the GTM Journey
By combining the strengths of HG Insights, MadKudu, and TrustRadius, the ecosystem bridges the long-standing disconnect between strategy and execution. Companies can now:
- Deliver intent-based leads enriched with buyer intelligence.
- Connect sellers with in-market buyers at the right time.
- Empower teams with AI-augmented workflows for engagement and retention.
- Simplify GTM automation with ready-to-use and customizable AI agents.
This integrated approach allows B2B organizations to move from insight to execution faster, ultimately driving growth and resilience in a competitive market.
The Future of AI-Powered GTM Solutions
As investors at Riverwood Capital noted, the launch of the Revenue Growth Agentic Ecosystem represents a transformative shift in GTM strategy. By fusing best-in-class data, AI-powered intelligence, and agentic workflows, HG Insights is setting a new standard for how B2B organizations can scale revenue and strengthen retention.
For B2B leaders, this ecosystem offers not just a technology upgrade but a strategic advantage ensuring they are better equipped to compete, adapt, and thrive in an AI-driven marketplace.
