Importance Of Google AdWords for B2B Marketing Strategy


    In today’s world, we all Google the products or services we require. Google provides an amazing marketplace for customers and product sellers to conduct business. Here is where Google AdWords plays a pivotal role in helping you sell your product or service. 

    What is it?

    Google AdWords, in simple terms, is an online advertising service offered by Google. Using this service, marketers can reach their customers with a click. When a customer searches for a particular product or service on Google, it throws a list of companies offering the same. Running paid Google advertisement for your brand, will land on the customers search engine at the top. This way you can get more potential leads.

    Benefits of using Google AdWords

    • Your business can target the potential customers they want to reach to. 
    • You can decide what amount of money you want to spend on a particular advertisement.
    • You can also target particular devices like tablets, mobiles, or desktops.
    • You only pay for clicks on the paid advertisement. If a client has clicked on your website, on basis of the advertisement, you pay for the click and not impressions.
    • You can also track the performances of your ad. You can get a list of the number of users and clicks you have received on the paid advertisement.

    But there are a few factors that you should keep in mind while running a B2B marketing strategy on Google AdWords;

    Keywords: Most important factor while running an ad is choosing the right keyword. Your keyword for a B2B strategy should be a broader one. Most B2B buyers ask complex questions than B2C buyers. So using the long tail keyword is the way to go. Also give ample amount of time to run your ad, as for most B2B marketing long insights help in getting better prospects. You can also use Google Keyword planner that will help you discover new and relatable keywords.

    Ad copy: Your ad copy can make or break your traffic. Make sure it stands out from the crowd and attracts a viewer to click on it. Make sure to list your number of clients, latest achievements; this will help pull the target audience. Most B2B buyers are research clients. They will always look out for solutions to their organization’s hitch. Make sure to run multiple ads and then compare to which ad copy is receiving more positive inputs. 

    Optimal landing page: First and foremost your landing page has to speak and give what the customer was looking for. Make your website user-friendly, mobile app friendly, and attractive.

    Remember Google AdWords is an extremely powerful tool to acquire new customers. Choosing Google Ads over SEO is efficient too. SEO takes a lot of time to get potential leads. Whereas Google Ads has a probability of doing it faster. Always remember the best B2B sales don’t happen in a short span but can take over months. So embrace the journey and keep learning on your way to success!