B2B demand generation is a marketing strategy that aims to raise awareness and demand for a product or service in the B2B market. Marketing teams are responsible for producing leads for the sales team, which results in new possibilities. To attain the optimum results, many marketing channels are focused on concurrently.
Field marketing teams are often responsible for organizing and supporting B2B trade fairs. They will also work with public relations firms to raise brand recognition in their sales territory. Field marketing teams collaborate with local partners to generate leads through content syndication.
The Global Campaigns Team creates high-impact webinars and frequently collaborates with product management and marketing to generate new assets such as eBooks and research papers. These assets are then utilized to distribute content.
Your social media team will use organic and sponsored social media to grow your following and drive visitors back to your website, resulting in more leads. Your SEM team’s goal is to attract visitors to your website through paid search engine advertising. They frequently employ technologies like Semrush to discover new advertising possibilities.
There are other teams involved, but you get the picture. To generate interest in your product or service, the whole marketing department joins in.
